rating for Brainchild Products

Stay FAR AWAY from this one posted by Encoder on October 02, 2007

** UPDATE 10/20/06: **

The owner of this company called and threatened me over this review. This should tell you all you ever need to know about working for this company. Developers: My advice is to stay away.

** END UPDATE **

This company will be forever tainted by the heavy-handed management of its owner, Rob Croak.

Rob is the picture of the slimy salesmen. He cut his teeth selling used cars, and it shows to this day.

Rob uses manipulation of customers to generate business, and manipulation of employees to fufill it. He hires only young, inexperienced people to avoid paying a living wage. As a developer at Brainchild products, you can expect to make a salary below $40,000.

When employees become jaded or fed-up, he promises them future financial windfall, claiming the company is at the edge of some massive success.

Subtle manipulation is bad enough, but he and the managment team also engage in outright fraud.

I was hired to develop software as well as boost their "organic" google ranking. When I was hired they weren't even in the top 30 pages. I was promised a $10,000 bonus if I was able to gain and maintain the number one spot for a specified phrase. Upon completing this goal, I was strung along for a month with constant promises to pay me the bonus in the near future. I wasn't at all surprised when I was let go a short while later, never seeing a dime of the promised bonus money.

Rob is a charmer. He projects a life that most of us want. He expects employees to put in 50+ hour weeks, and he expects them to take a salary without overtime. He's fond of saying that 40 hour weeks are for "wimps" and you're treated as a 2nd-class employee if you get up and expect to leave work at closing time.

There are perks, and Rob is fun outside of work. That being said, I wouldn't trust him as far as I could throw him. He lies, cheats, steals, defrauds, and he has a criminal record to prove all of that.

Every one of Croaks past businesses has failed, usually resulting in investigations from various government agencies. I wouldn't be surprised if Brainchild Products met the same fate.

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